Vision: "Feed the World"
Mission Statement: My Cupcake Fantasy aims to provide our homemade delights to people all over the world with outstanding quality and service so that you're special occasion is made even more special.
Aims: We aim to gain profit and increase it by the end of next year and to make My Cupcake Fantasy a popular name!
Objectives: Constantly produce our treats to the highest standard and treat our customers in the best way possible. Using profits which we hope to maximise, we want to use our profits to expand and spread around the happiness of our cupcakes. 

OPEN FOR BUSINESS!

What is My Cupcake Fantasy?

• My Cupcake Fantasy is a small shop located on The Walk in the Marina. We are a newly opened business that was created from a small kitchen in Garhoud. Our products are homemade and constantly fresh with a very unique touch. Not only do we have daily doses of all our favourite flavours, but we can customise cupcakes to suit your needs! Whether it be for Eid, Christmas, Halloween or your Independence Day, we have it all!

Why did I start my own business?

• From the days where I made these beautiful luxurious cupcakes in our kitchen, I always knew that it was something that I loved and wanted to make a career out of it. I had lots of friends and family telling me that they loved the cupcakes and the designs so I started selling to neighbors and friends for small parties and later the idea came that I wanted to open my own small shop. 

What did I need to get started?

• First thing that I needed was capital so I came up with a business proposal and future sales etc. and took it to the bank for a loan. Next step was to find a location for my shop. I looked all over Dubai for the perfect place where my cupcake shop would fit in perfectly and I found it in JBR. Since I was given a low budget from the bank, I decided to keep the interior very simple yet classy. Once I had come up with my list of cupcake flavours and additional ideas, I started looking for employees. Since my shop is quite small, i thought that i would begin with 2 employees and myself to work at the shop. I trained the employees in my style of work and that was that

50% of small businesses fail within their first 5 years of trading. Why is this and how will My  Cupcake Fantasy overcome this?

• It is true that many small businesses fail and this can be due to several reasons namely financial ones such as low sales, deficit and eventually debt. Additionally, businesses  In order to keep my business from failing I firstly chose to do something that I love. This gives me great motivation to succeed and put in as much hard work as needed. Secondly, I found a gap in the market location-wise. I realised that there were no real dessert shops on 'The Walk' which is why it gives me an edge. Furthermore, the look and ambience of my shop is extremely feminine and appeals to my majority female target market as shows by extensive market research. I have less competition and very high consumer footfall in the area. Lastly, I have not taken a very large loan from the bank which is beneficial for me since it means that I will reach my break-even point much faster.