Sweet Delights for everyone to enjoy!
 
A vision statement is where a business outlines where they want to be in the future and it communicates both the purpose and values of your business. 
A mission statement shows how a business will get to where they want to be in the future. 
Personally, I don't think that vision and mission statements are necessary for every business. For example, when people are buying from my cupcake business, their concern is not what the vision and mission statements say but it is about how good the cupcakes taste and are they a value for the consumers money. However, these two factors are important when an employee is looking to work at a company. They need to see what the company stands for and what they want before the employee can decide to take a job there. 
Secondly, vision and mission statements are necessary for large corporations of any size and especially businesses in the service sector. Their statements show their values and how they treat consumers. In my opinion, these are most important in the health industry, schools, hotels and aircraft companies. 
 
I am starting My Cupcake Fantasy as a sole trader business which means that I will both own and run my own business. 
Advantages: 
  • A sole trader business allows me to have full control over all the decisions made without interference from any other person. I don't have to consult anyone if i decide to change the appearance of the shop or add a new cupcake flavour. I can run the business as I please. Furthermore, since i do not have to confer with another partner before making changes, all the decisions can be made swiftly and the business can move on steadily. 
  • Being the only owner of my business means that I will be in the shop all the time, interacting with consumers which gives a more personal service than just having employees doing all the work. This can allow me to build a strong customer base and loyalty. 
  • Once the business has reached the break-even point, all the profits left can be retained by me. I would not have to distribute the earnings to anyone else except for paying wages to my 2 employees. This places me in a good financial position compared to if i had partners, then the profits would be split and I would not make much per year. 

Disadvantages:
  • Although I have high profit retention as a sole owner, this places me in a bad position in terms of financial funding. I have a limited source of finance such as bank loans, retained profit and my own savings. If I wish to expand my business in the future and open an additional branch, I would have difficulty in collecting the funds to do so unless I changed my ownership style. 
  • Limited liability means that the owners or partners of a business are not held personally liable if any misconduct occurs in the business. For example, in the event of debt, the partners personal belongings (house, car) cannot be used to pay it off. However, since i am running as a sole trader, I am subject to unlimited liability which is a risky position since any financial problems would have to be solved using my personal finances. 
  • One great advantage is that I can make my own decisions however not having a partner limits the number of ideas that i can have in order to improve my business. It also means that i have no help or assistance especially in times of crisis. Therefore, my businesses success or failure is on my shoulders. 
  • As a small business, i am not able to take advantage of economies of scale since all my equipment and supplies would not be bought in bulk, the prices would not be reduced. This means that I have very high start up costs as well as fixed and variable costs. This limits the retained profit than I can have at the end of each year. 



Future plans:
In the future, I hope to form a private limited company and sell shares to my family members and close friends however I would like to keep all the shareholders as silent in order to maintain my control over the business. Changing to a private limited company will give me the finances that i need in order to expand and open additional branches once the current shop has gained popularity and a strong customer base. 


What is involved in changing ownership style?
A private limited company is one that has a legal identity which means that a lot of legal work needs to be filled out before anything in order to change the business to a ltd officially. I then need to:
Decide How the company will be divided
Choose whom i will sell shares to
Produce financial reports at the end of every year




My Cupcake Fantasy